9 Tips for Writing Great Website Content (Even if You’re Not a Professional Copywriter)

Are you looking to create great website content but don’t consider yourself a professional copywriter? Don’t worry – you don’t need to be an expert to create content that will engage your readers. Here are 9 practical tips to help you create awesome website content even if you’re not a professional copywriter. With the right strategies and tips, you’ll be able to produce website content that is sure to captivate your audience.


1. Write for your audience, not for yourself

If you want your website content to be effective, you need to make sure it’s written for your audience and not just for yourself. It’s easy to write content from your own perspective, but it won’t be nearly as engaging or impactful if you don’t consider the needs of your readers.

The first step in writing website content is to identify your target audience and ideal customer. By understanding who they are, what their interests are, and what kind of information they’re looking for, you can create content that is more relevant and appealing to them. You should also take into account how your content fits into your overall branding. Is it consistent with the tone and message that you’re trying to convey?

Keeping your audience in mind and considering their needs and preferences will help ensure that your content is engaging, informative, and impactful. It will also help establish trust between you and your readers, which is essential for building relationships and driving sales.


2. Get to the point

When it comes to writing website content, one of the most important things to remember is to get to the point quickly. Your customers don’t have time to read through long and winding sentences – they want to know what you offer and how you can solve their problem as soon as possible. So make sure that you communicate your message straight away and that your readers can easily understand what you are offering.

If you are a service-based business, start with what you offer and how you can help solve their problem, and don’t provide too much information in your copy on your home page. Remember, if your customers can’t see what you’re offering straight away, they may disengage. Keep it simple and concise, and focus on conveying your message.


3. Use active voice

Active voice is a style of writing that emphasizes the doer of the action. It helps make sentences easier to read and understand by placing the most important part at the beginning.

For example, instead of writing “The ball was thrown by him”, you would write “He threw the ball.”

Using active voice when writing content for your website is important for a few reasons. It helps establish your relationship with your customers by conveying authority and professionalism. It also allows you to get to the point quickly and make an impact with your readers.

Active voice helps make the all-important first impression by creating a connection between the writer and reader. By using active voice, you can create a sense of engagement that makes it easier for your audience to follow and understand your message. It’s an essential tool for any professional copywriter and should be used whenever possible.


4. Use headlines and subheadings

Headlines and subheadings are a great way to help organize your website content and make it easier for readers to comprehend. They also have the benefit of helping your main message to your customers stand out, which is important for keeping them engaged in your content. Not only that, but utilizing headlines and subheadings can be helpful for SEO purposes since search engine bots scan websites to better understand their content.

When you use headlines and subheadings, be sure to make them clear, concise and to the point so that they accurately reflect the content that follows. It’s also a good idea to break up large chunks of text into smaller paragraphs that are easier to read. This helps break up the monotony of long blocks of text, making it easier for readers to take in your content without feeling overwhelmed. Additionally, you should also avoid using overly long headlines and subheadings as they can easily become confusing and make your content difficult to read.


5. Use bullet points

Bullet points are one of the most effective tools for increasing readability and engagement on your website. They are great for summarizing key information quickly, and they can often help readers to understand complex topics more easily. Bullet points can also be turned into beautiful visuals that can help keep readers engaged and further emphasize your key points.

When writing with bullet points, it’s important to make sure you are succinct and to the point. Bullet points should help to quickly break down the content into smaller pieces, so you don’t want to bog down readers with too many details. Instead, focus on the main points you want to get across and use bullet points to illustrate them. Also, make sure to use active language that is both clear and direct.


6. Use images

Images are an important part of your website content. They are often the first thing your website visitors will see, and they can communicate a message in seconds before your customers even read their first words.

When choosing images for your website, make sure that they fit the tone and style of your content. Don’t just choose any image – choose images that will convey the message you want to send to your visitors. You should also consider the size and resolution of the images, as they can affect the loading time of your website.

I can highly recommend investing in professional branding photography for your website. It is a one-time investment that will pay off very quickly. Beautiful images will ensure that your website looks professional and that your message is conveyed effectively.


7. Use calls to action

Using calls to action (CTA) on your website can be a great way to get people to engage with your content and take the next step. Every page of your website should have a call to action, and it should be placed prominently so that it’s easily visible and accessible.

When deciding what type of CTA to use, consider the user experience and how they interact with your content. For instance, if you own a café, the first question your website visitors might have is what type of food you serve. In that case, your most prominent call to action should be an option to view your menus. If you’re a service based business, they may want to find out what services you offer, and you could have a call to action that links to your ‘services’ page.

It’s important to remember that not everyone is ready to take the next step right away. For this reason, it’s a good idea to offer alternatives if they are not ready to take the plunge. This could be something like subscribing to a newsletter or connecting on social media. By offering these alternatives, you can still engage potential customers who may eventually convert later on.

By using calls to action on every page of your website, you can increase engagement and lead potential customers down the path to conversion. Keep in mind that you should always consider the user experience when creating CTAs and have one primary CTA followed by alternatives if they are not ready to commit.


8. Edit, edit, edit

Your first copy will most likely not be your final version. It can be useful to engage friends and family and ask them for their feedback.

Certain content like details about yourself can be especially difficult to write. Don’t let that stop you on getting started! Just start writing something and keep in mind you can always edit it later on.

The key is to not give up too soon, even if it doesn’t feel perfect right away. Make sure to read your work out loud or have someone else read it back to you. This can help you catch any typos or awkward phrasing that may have slipped by when reading it silently.

Finally, use a spell checker, read through your work with a critical eye, and make sure that all the information you provide is up-to-date and accurate.


9. Have someone else proofread it

Having a second set of eyes review your work can help catch any typos, grammar mistakes, or confusing bits of text that you may have missed.

If you hire a professional web designer, they will usually proofread the content and give you feedback or make small changes to ensure it’s perfect. This is a great way to get an expert opinion and make sure your business looks professional and trustworthy.

Proofreading is especially important when publishing long-form content like blog posts, landing pages, and product descriptions. Even if you feel confident in your writing skills, having someone else review it can make sure your work meets the standards of your industry. It’s a simple step that can go a long way in improving the quality of your content.



If you are using my web design services, I will help you implement all these tips, even if you’re supplying your own content. The order your content is displayed and the headings you use is vital for SEO purposes. The images you choose are important for your branding and the customer’s first impression when seeing your website. My services also include editing your copy to make sure it reaches a high readability and SEO score, so your prospective clients can find you online and have a positive user experience. 

Meet Carina

I’m a Sydney-based Web Designer who loves helping small business owners build a beautiful, functional, and consistent online presence that will attract new customers.

What I do

I work best in collaborative relationships with passionate small business owners. Communication and transparency are my biggest priorities. 

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A Sydney-based web designer helping small business owners craft a beautiful, functional and consistent online presence.

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